Our customers and clients needs and wants are changing so quickly and so are the channels we can use to reach them. If you are managing your marketing budget, a mid financial year and start of the calendar year is a great time to check in on your budget and performance of each channel.
- Website: 10% of budget
- Email Marketing: 15% of budget
- Social Media: 10% of budget
- PR: 10% of budget
- Influencer marketing: 10% of budget
- User-generated content: 5% of budge
- Search engine marketing or SEO: 15% of budget
- Display Advertising: 10% of budget
- Paid Social Media: 15% of budget
This is just one example, and the actual allocation of your budget will depend on your business goals, target audience and available resources. Regularly review and adjust your budget to ensure you are effectively reaching your target audience and achieving the results you have set as goals.
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