Inspiration drives our people.
So they inspire freedom in you.

Accounting & Structuring Team:

Our people blend accuracy and strategy.

Andrew Pearce

Adviser, Director, Head of Growth
Freedom = Diving

As a Business Adviser, Andrew challenges business owners to embrace change in the way in which they run their business to maximise efficiencies and to help grow their enterprises. This results in them taking back control and having the clarity and confidence to make sound business decisions, all of the time.


Andrew provides essential strategic advice for small business owners to help them reach their full business potential and maximise their business’s value, focusing on streamlining processes and driving net profits up. His skills and background as a small business owner ensures he is well placed to offer advice on every element within the business model.

Graduate of the Australian Institute of Company Directors (GAICD) 
Bachelor of Commerce
Graduate Diploma of Financial
Cert. IV in Finance
Registered Tax Agent
Cert IV Leadership and Management
Accredited Mental Health First Aider

Bruno Palermo

Head of Accounting, Senior Adviser
Freedom = Football

Bruno says he is very proud that he was born and raised in Hobart. On the weekends he enjoys playing soccer, hitting the gym and enjoying the fun and busyness of raising his two daughters with his wife. He is a passionate Chair of Variety Tasmania. Variety – the Children’s Charity supports kids and families who are facing many challenges through sickness, disadvantage or living with additional needs.

Bruno invests in lasting relationships. By understanding his client’s needs and wants, he assists by getting to the core of the challenge or opportunity, for example, increasing profits for their business, advises on business strategies and the most tax effective way to structure businesses and personal affairs. Our team and valued clients are lucky to experience the warmth and genuine care that Bruno demonstrates with everyone he meets.
Bachelor of Commerce
Cert. in Public Practice
Diploma of Financial Planning
Cert. IV in Finance
Registered Tax Agent

Mark Guy

Freedom = Playing golf

Since a very early age Mark has been heavily involved in sports. He has competed at a national level in sailing and running and represented Australia numerous times at the World Ironman Triathlon Championships in Hawaii. He was even ranked in the top 5 in Australia for Ironman Triathlon a few years in a row. Now well and truly retired from this grueling sports he continues to stay active riding his bike most days and playing golf.


Mark manages a small team and works closely with his client base to provide assistance with understanding their business performance and tax advice.

Bachelor of Education

Masters in Business Admin. (Professional Accounting)

Shane Hill

Senior Adviser
Freedom = Long walks

Shane’s passion is building and renovation, the perfect interest for doing up his century-old farmhouse in the Huon Valley.  When not spending time with family or taking long rambles with his wife, Shane is often rolling up his sleeves to plan and execute the next project.


Shane enjoys developing lasting relationships with clients to understand their needs and aspirations. Working with his team, he is dedicated to providing sound business and tax advice to meet their requirements.

Bachelor of Commerce
Registered Tax Agent

Garth Wilson-Roberts

Senior Accountant
Freedom = Family

Garth has a love of all things sport; from playing competitive table tennis, being an avid cricket follower, and during AFL season is a dedicated supporter of his beloved Adelaide Crows.  Having recently relocated to South Australia, Garth enjoys spending his weekends exploring his new home state, and spending time with his wife and three gorgeous daughters.



Garth enjoys building long term relationships with his clients and assisting them to grow and develop their business. Garth assists his clients through the preparation of financial statements, tax returns, activity statements, budgets and cashflow modelling.

Bachelor of Commerce

Alice Bate

Freedom = Adventure

Alice has had a life filled with adventure, travelling the world and working a variety of jobs – including working on a sheep station and milking cows! Acquiring globally recognised accounting certifications in the UK – as well as CPA Australia – she recently settled down in Tasmania, where she enjoys the wilderness by hiking, mountain biking, or camping.

She has a flair for organising teams, and enjoys solving tax issues and preparing financial statements. With a mind for problem solving, Alice is one step ahead in discovering and solving her client’s issues.




Bachelor of Science

Cert. Leadership and Management 

Chris Sutherland

Freedom = Creating Family Moments

A couple of years ago, Chris and his partner made the bold decision to move to Tasmania, initially planning for a short stay. Little did they know, their adventure was just beginning. One renovated home, two rescue doggies and the delightful addition of a beautiful baby girl and they are here to stay. Growing up in Melbourne, Chris played AFL footy and recently moved into endurance racing, from Beach Road to Hobart, running, cycling and swimming along the way. These pursuits have set him up to push boundaries, embrace challenges and enjoy the opportunity for growth.

Professionally, Chris loves to work directly with business owners, everything from operations, strategy and ultimately improving their lives. He likes to share his professional experience with the Collins SBA team and believes it’s important to invest in colleagues with a goal of explaining to understand. The Whole of Team philosophy supports Chris’s own beliefs that it takes more than one person to provide remarkable experiences.  We love the opportunity to work with Chris and embrace his positivity and remembering to cherish each moment that life, play and work has to offer. 

Bachelor of Commerce



Jessica Roberts

Freedom = Girl Guides

Jessica grew up and currently lives on a farm in the Southern Midlands of Tasmania. Professionally, she has successfully combined her love of the outdoors and business with diverse work placements on Bruny Island and the Commonwealth Bank. Jessica has provided peer mentor support to students on the Autism Spectrum to assist with time management and assessment planning. She is a Unit Leader with Girl Guides Tasmania, who have a mission to empowering girls and young women to discover their potential as leaders of their world.
Jessica developed a keen interest in business and accounting during her studies at University of Tasmania and she explains that the Australian Guide Promise plays a significant part in all that she undertakes. This includes promising to do her best, be true to herself and serving the Community. We are all grateful to have the opportunity to work with Jessica at Collins SBA.

Bachelor of Business 

Rhytham Bhatia

Freedom = Opportunities

Rhytham is recognised as an internationally rated chess player, whose journey into the world of chess began at the tender age of 7 when she enthusiastically joined an activity at her school. Little did she know that this decision would shape her destiny.


Her talent quickly became evident as she clinched her first district championship shortly thereafter. Despite facing initial obstacles, she achieved the remarkable feat of becoming the state champion 14 times, all while excelling in her studies.


Her passion for accounting stemmed from her family, where everyone is involved in the financial sector. Following her completion of a bachelor degree in India, she relocated to Australia to pursue her Master in Professional Accounting.


However, the onset of the COVID-19 pandemic introduced a new chapter in Rhytham’s journey. Fate led her to Mures Lower Deck, where she began working in the kitchen. Over the next  5 years, she demonstrated remarkable resilience and dedication, ascending to the role of Head Chef while simultaneously pursuing her CPA in Accounting.


Now, Rhytham brings her tenacity, resilience, and courage to the accounting profession at Collins SBA. Her remarkable journey serves as a reminder of her unwavering commitment to excellence. We are incredibly fortunate to have her passion and experience in our team.


Bachelor of Commerce
Master of Professional Accounting
Professional Year in Accounting
Diploma of Leadership and Management
CPA (in progress)

Crisilyn (Cris) Paguio

Graduate Accountant
Freedom = Arts & Crafts, Travelling

Cris grew up in the Philippines with her parents and two (2) brothers. She spent her time baking, managing DIY projects and attending gymnastics and ballet classes. When it was time to choose study options after high school, she was determined to challenge herself to grow. Cris was keen to experience different perspectives, values, and foster a social aware mindset. Cris chose a University, where she had to move away from her family and province to support her personal goals. 
Cris relocated to Tasmania by herself, and continues her commitment to professional development, going for long drives with friends and baking traditional Filipino desserts to ensure her life is balanced. Cris’s courage and genuine kindness shines through with everything she undertakes and whomever she meets. She has a significant role and many responsibilities, which directly support out team and our valued clients. We are very lucky to have the opportunity to work with Cris..

Masters, Information Technology

Graduate Certificate, Information Technology

Bachelor or Sociology

Masters, Professional Accounting (in progress)

Eva Chaiw

Graduate Accountant

Freedom = Happiness

Eva brings a vibrant blend of Malaysian heritage and a passion for culinary delights to the team. Hailing from the food paradise of Ipoh, Malaysia, Eva’s upbringing included trying new cuisine, and with her fondest memories revolving around food adventures shared with her family. As the youngest of two girls in a household where her father, a marine captain, spent alternating intervals at home and away, Eva learned the value of family time and the joy of savouring moments together.

Inspired by her mother’s career as an accountant, Eva found her calling early in the world of numbers. However, her childhood dreams briefly flirted with the idea of a medical career as a doctor, but Eva’s aversion to the sight of blood steered her toward a different path!

Eva’s professional satisfaction stems from the thrill of uncovering the missing puzzle pieces in financial reconciliations. Her passion for her work extends to assisting clients with private taxes, where she sees beyond numbers, recognising that behind every figure lies a personal story, a unique lifestyle, and a set of passions and hobbies.

Beyond her professional endeavours, Eva has a commitment to precision and order. A self-confessed lover of cleanliness and organisation, maintaining a pristine home and detailed lists. Her aspirations include fulfilling her dream of owning a home, complete with a large kitchen where she can recreate various dishes and learn another new language. 

Master of Professional Accounting

Bachelor of Science in Applied Accounting

Association of Chartered Certified Accountants (ACCA) – In progess

Wealth & Cashflow Planning Team:
Our people blend guidance and security.

Philip (Phil) Hall

Head of Financial Planning, Adviser 
Freedom = Travel & beach time

Phil is an experienced planner who enjoys working with clients to meet their financial goals now and into the future. Having previously been a teacher, Phil educates and guides clients; enabling them to make informed decisions to build, protect and manage wealth through a broad range of financial strategies.


Phil grew up in Hobart, but has worked and travelled widely overseas and interstate prior to returning and settling in Tasmania. He commenced working in the Financial Services industry in 2002 and has completed an Advanced Diploma in Financial Planning, several specialist courses in ASX listed products, SMSF, margin lending and is a Certified Financial Planner®. Phil enjoys travel, getting outdoors and spending time at the beach with his family.

Masters of Financial Planning

Bachelor of Education (Honours)


Jared Schrank

Freedom = Family & Faith

Born in Tassie, Jared has grown to love exploring the beautiful island while spending quality time with his wife and two girls. Growing up he has very fond memories of spending holidays with family and friends at Douglas River (on Tasmania’s east coast) in varied activities, including: swimming, fishing, bike riding, chopping wood or cooking toast on the fire. It’s a tradition that he has been experiencing for over 30 years and one he hopes he can continue to share with his children.


Jared studied Business and Economics at UTAS during which he formed a strong interest in not only the technical knowledge required, but the opportunity for future thinking and planning with regards to growing businesses. He finds deep satisfaction in sharing experiences with clients and team members while building strong human connections. Having been a Financial Adviser for over 10 years, he has experienced personal and professional growth with regards to understanding the complexities and navigating the individual values that are part of the human experience. Jared demonstrates his strong values at Collins SBA by building rich and genuine connections with clients and team members.

Bachelor of Economics


Diploma of Financial Services

SMSF Specialist Adviser (SSA®)

Nick Davey

Freedom = Family

Nick values a healthy and active lifestyle, and spends as much time with his family as possible. He’s also involved in coaching and developing our future AFL stars on a part time basis via the AFL Tasmania State Academy.


Nick’s focus is on empowering his clients to make smart and informed decisions with their money, and make certain they achieve their desired lifestyle and goals for their future. His coaching, advice and guidance ensures his clients are in charge of cash flow, managing debt, and building and protecting wealth tax effectively. He specialises in providing advice to health and sporting professionals, and small business owners.

Diploma of Financial Planning


Adam Douglas

Freedom = Driving Holidays

Born, bred and very proudly Tasmanian, Adam loved school and particularly enjoyed maths, numbers, soccer and cricket whilst growing up. His first date, with his now wife was at The Alley Cat in North Hobart, and he even remembers what she was wearing. They met when they were both working at a casual weekend job and studying at UTAS together.  Fast forward and they are now a busy family of three. He still loves sport, but his interests are now with Formula One Racing and Test Cricket.  A mentor described Adam as an “old soul”; he values the special moments in life like the smell of coffee in the morning, hosting his friends and family at home and driving holidays. He has admired three famous people in his life so far, representing culture, sport, and business – and they are Anthony Bourdain, Shane Warne, and Warren Buffet.



He loves that Collins SBA has embraced technology to provide even greater client experiences. His guiding philosophy is “what matters most about the money?” We love that Adam chose Collins SBA, he genuinely cares about people and providing advice that is based on the true wants and needs of the clients we serve. He says that working with a Tasmanian based business is important to him and loves how the state is set up to prosper, Tasmania has everything here and we are ready to go! We all enjoy Adams outgoing nature and the great energy he brings to the team.

Bachelor of Economics

Bachelor of Business


Graduate Diploma of Financial Planning

Kristy Howard

Freedom = Adventure

Kristy likes to keep active and fit! She particularly loves to travel interstate and overseas as much as possible and enjoys many adventures and bush walks with her young son, Hudson.


Kristy is thoughtful with a quiet confidence and innate friendliness, and goes above and beyond for clients. She provides support to our Financial Planning team to ensure that all recommendations provided to clients are implemented accurately, and on time.

Diploma of Financial Planning and Graduate Diploma of Financial Planning (in progress)

Lydia Toghill


Freedom = Horse Riding

Lydia’s passion for horses and riding started at four (4) years of age. She readily takes on the challenge and compassion required to train and look after her horse Marnie, a 15h stock horse. Lydia balances her time away from work by playing team sports and is the Women’s coordinator at Hobart City beachside Football club. 
Lydia joined Collins SBA in 2021, after five (5) years in the Financial Industry, based in Queensland. She brings positivity to everything she undertakes and is passionate about ensuring our team members and clients have a remarkable experience.

Selly Chou

Client Service Coordinator, Graduate Paraplanner 
Freedom = Travelling

At the age of 18, Selly made the brave decision to leave her home country of Indonesia and move to Tasmania to pursue her education. Selly does not let fear hold her back and she works incredibly hard to take advantage of every opportunity that comes her way. Courage doesn’t always mean fearless but it’s certainly about facing any fears and making the decision anyway. 


Selly enjoys baking, especially Birthday cakes for her friends, cooking since a child and you will find her reading every chance she gets. She enjoys mostly fiction including biographies and thrillers. Selly recommends the psychological horror story “Verity” a novel by Colleen Hoover as a great read.


Selly made a list of 8 businesses that she wanted to work with after graduation and we are very fortunate that Collins SBA was on that list. She loves engaging with our clients and team members and explains that staying curious ensures that every day is different. We are so lucky to have Selly join our team and the opportunity to support her learning and growth dreams. 

Bachelor of Business (Accounting)

Belinda (Bin) Townsend 

Client Services Coordinator

Freedom = Family and Friends 

Belinda or Bin as she is better known, is a born and bred Tasmanian growing up in the beautiful Huon Valley. At 14 years of age,  she met her now husband – a childhood sweetheart love story and together they are raising two children. 


They own and operate a 15-acre Cherry Farm, where they export Tassie cherries to China, Japan, Korea, India and Thailand. Family time is spent with their horses or motorbikes. Bin’s daughter starting riding at 3.5 years old and their son started motorbike riding at just 5 years old. Bin is actively involved in the local Pony Club and soon she will commence her role as District Commissioner.


Bin has extensive professional experience in the Financial Industry, and we are delighted that she has made her way back to Collins SBA. Bin loves the variety of her role, the chance to form relationships with our clients and passing on her experience and knowledge to her other team members. She finds balance in being highly organised and structured. This supports her goal of completing her role at the end of work day and returning home to be fully present with her family.


Diploma of Financial Planning

Belinda (Thanh) Dao

Client Services Coordinator, Graduate Paraplanner 
Freedom = Travel

Growing up, Belinda like many children in Vietnam turned to drawing as a creative outlet for self-expression and exploration. She says her mum loved her drawings but also thinks all mums are supposed to say that!

Today, living and working in Tasmania she loves to spend time with her doggo named Rosebud. She is a Border Collie X Husky who loves to talk back about everything! In her downtime she spends time at Bunnings and its important to her that home is both functional and aesthetic pleasing.

Belinda has a goal of travelling to Vietnam this year, to visit family and especially see her grandparents. At Collins SBA she is getting to know her colleagues, clients, and her role. She loves the opportunity to talk with clients and practices “being in the moment” with everyone that she meets. After a career in the beauty industry, she utilises the knowledge gained in the service industry to ensure a great client experience! She observes that sometimes people just want to share or download without judgement, not always needing advice, but rather just someone to talk to. 

Bachelor of Accounting

Masters in Business Admin. (MBA)

Jackson (Jack) Craig

Client Services Coordinator

Freedom = Individuality and independence

Jack is a proud Southeast Melbourne native who brings fun, a passion for finance, and a dash of sporting spirit to our team. A cricket enthusiast from his early days, he dominated the game as a skilled bowler, leaving his mark with every spin. Unfortunately, a twist of fate cut short his cricket career after a broken finger during a training session.

Transitioning from the cricket pitch, Jack discovered his true calling in the world of finance. Hailing from a family of small business owners, he charted his own course, driven by a genuine desire to make a positive impact. The CSBA brand promise of providing clarity, confidence, and control to our clients deeply resonates with Jack, reflecting his commitment to helping others navigate their own financial journeys.

Jack has embraced the peaceful lifestyle of Tasmania, after relocating to study at UTAS. Away from the financial charts, you’ll catch him exploring local op shops, mastering his skateboarding skills, and strumming tunes on his guitar.

Jack’s dedication to financial excellence, coupled with a love for life’s simple pleasures, makes him an asset to our mission of empowering clients with financial peace of mind. 


Bachelor of Psychological Science with Finance Co-Major

Graduate Diploma of Financial planning (In progress)

Business Coaching Team:
Our people blend experience and insight.

Michael Denehey

Business Coach
Freedom = Giving Gold

Michael loves the company of family, friends, work mates and clients. Weekends are spent with family — watching his boys play sport and enjoying life. He’s played table tennis and cricket at the top level locally, and these days spends plenty of time on a bike and at the gym. 

Michael works as a business coach for our clients, as well as growing our business in the SME advisor sector.

Bachelor of Commerce


Rob Cameron

Business Coach
Freedom = Living life on my own terms

Rob is focused on doing work with people who value developing meaningful working relationships.



He works with clients to help them set a strategy that will help them get where they want to go by coaching & advising them on ways to ensure the strategy gets “done”.



Often initial client engagements turn into long term working relationships where Rob becomes a business owner’s trusted adviser and helps share some of the load of being in the business leadership position.

Bachelor of Engineering

Grad. Cert. in Change Management

Masters in Business Admin. (MBA)

Client Services Team:
Our people blend service and excellence.

Fiona Duncan

Client Services Coordinator – Accounting

Freedom = Writing

In her spare time, Fiona writes short stories and plays, enjoys listening to live music, spends time with her husband and two dogs, and seeks out the sun at any opportunity.


Fiona’s career began in the cultural heritage arena, which involved travelling to regional communities to deliver training modules in museum administration and providing advocacy. Her administrative support to the accounting team — working with BAS and Tax lodgements, corporate compliance, super funds returns, and taking care of our clients – is invaluable. 

Nicole Page

Client Services Coordinator – Accounting

Freedom = Independence

Nicole is a born and bred proud Tasmanian, except for that time she took off, to live and work in the UK for a year! Growing up, Nicole spent the weekends horse-riding and playing softball. She enjoys Team sports and the invaluable soft skills they impart.  She is now a busy mum of two boys, balancing full time work with Football on the weekends. She loves that her children get to experience and learn about the commitment and discipline required for team sports. She is a loyal friend, confident and always ready to have a chat.

At the core of her professional career is the drive and compassion to help people. She has extensive experience in the financial services industry and previous customer service roles. She has an interest in the complex Superannuation Industry, which includes understanding our client’s needs all the way to the technical requirements of this product and service. Nicole is a perpetual learner, with a curious mind and is investigating further professional development opportunities to continue her learning and growth journey. 

Diploma in Financial Planning

Bachelor of Commerce


Anna Mckay

Client Services Coordinator – Accounting

Freedom = Family time

Anna enjoys spending quality time with her family.  She also enjoys reading, scrapbooking, relaxing and going away on trips whenever possible.


Anna provides administrative support to the Accounting team — working with BAS and Tax lodgements, corporate compliance, super fund returns.  She loves taking care of our clients and supporting the accounting team.

Cert. IV in Frontline Management

Roni Black

Administration Manager
Freedom = Adventure

Roni enjoys getting creative in the kitchen and surprising friends and family with baked goods. She loves using her free time to unwind on the beach, or take road trips to explore our beautiful country.


Working within the Administration team, Roni draws on her many years of experience with Collins SBA to provide advice and focus on internal accounts. Amongst other things, she manages payroll, cash flow, suppliers, refunds and IAS and continues to enjoy the dynamic and forward thinking environment of Collins SBA.

Patrick Gardner

Head of Technology
Freedom = Exploration

Patrick had a university semester abroad in Sweden which created a keen interest in exploring overseas destinations whenever he gets the chance. 

He is also the host of the Ensombl AdviceTech Podcast.  Ensombl is the leading digital platform for financial advice professionals.  

Bachelor of Business (Finance)

Bachelor of Economics (Economic Foundations)

Diploma of Financial Planning

Sarah Clifford

HR Manager
Freedom = Health and Wellness

Sarah is committed to daily Yoga and the importance of scheduling time for practice. Her approach to holistic health and wellness includes ensuring she has the right balance of time to herself to refresh and revitalise. 

Her passion for her family and the community includes opening a yoga studio in the future which will provide an opportunity for people to join her on a wellness journey. She is focused on ensuring there is balance of boundaries between life, play and work. 

In her role at Collins SBA, Sarah has a vision that every team member is supported to be the very best version of themselves while they are here. This includes supporting team members to achieve goals, facilitate learning and development opportunities and most importantly making the time to listen. 

Bachelor of Psychological Science (In progress)

Amanda Jones

Marketing Manager
Freedom = Experiences

Amanda returned home to family and friends in Tasmania after working in Sydney, NSW and New York, USA in marketing and media advertising roles. She loves to hike, watch the waves crash and connect with our community. 


Amanda describes her working ethos as “people first” and she loves exploring the significant impact the work at Collins SBA has on the lives of entrepreneurs, business owners, their families and the wider community. 

Amanda has experience working across Healthcare, Technology,  Management Consulting and Professional Services and is passionate about showcasing the stories and innovative ideas of the clients we support. 

Mini MBA, Marketing

Enterprise Project Management, NYU Stern School of Business

Richard Jones

for SBA Insurance, Adviser
Freedom = Sports and Travel

Growing up in Launceston, Richard followed his fathers footsteps into the Financial Services industry. And while studying at UTas, Richard helped his dad out and caught the bug of being in a professional career where he gets to help people everyday.


Richard assists Collins SBA clients understand and navigate the unexpected and the unplanned. 


Common triggers for reviewing insurance plans include babies, an increase or decrease in income, or business revenue, purchasing a property or new business, a change in shareholder agreements, and change in your liabilities, marital status or health. 


Richard makes the complex easy to understand and is readily available to answer questions. The team at Collins SBA love working with Richard and the opportunity to learn directly from him. 

Bachelor of Commerce (, Accounting and Finance


Advanced Diploma Financial Services

SBA Risk Pty Ltd trading as SBA Insurance is a Corporate Authorised Representative of MBS Advice Licence Pty Ltd ABN 25 654 854 136 Holder of Australian Financial Services Licence No.536983 (‘AFSL’).

Ashwini Koti

ICT Business Analyst
Freedom = Travel & Embrace Adventures

Ashwini’s Dad was a Police Officer and her Mum recently retired from a Senior Revenue Officer position. Growing up she fondly remembers her Grandad taking her and picking her up from school every day and always on time! Her grandmother is an amazing cook and although Ash didn’t spend a lot of time in the kitchen, she does remember how to cook a few dishes! 

Ash and her husband arrived in Tassie in 2022 and take the chance to explore our beautiful state when they can. They recently visited Zoo Doo and loved the opportunity to feed the Wallabies. 

Ash actively volunteers her time for Tasmanian University Business & Economics Society UTAS (TUBES) and the School of Information and Communication Technology Society (ICT) and recently for the 10 Days on the Island experience. Ashwini is a volunteer for Diwali Tasmania, which helps to spread the multi-cultural atmosphere and learn to grow together in our community. 

She loves how Collins SBA provides an inclusive and diverse team of cultures and experience. Her favourite time of the week is at our weekly huddle, where all our team members share what they are working on. Ashwini brings her people-first values and positive energy to all that she undertakes and we are very lucky to have her. 

Masters in Information Technology 

Vice Chancellor’s Community Service Award 2023

Executive Team:
Our people blend operations and leadership.

Jo Willoughby

Independent Non-Executive Director & Chair

Freedom = Travel

Jo joined the Collins SBA Board of Directors on 10 February 2021 as Independent Non-Executive Director and Chair of the Board.


Combining strategic, governance and commercial experience, Jo has a proven ability to deliver profitable and sustainable growth through customer-led innovation and change in fast-paced, complex, and highly regulated operating environments.


An experienced executive in business scale and up and transformation, Jo was the Chief Operating Officer and Head of Sales and Marketing at Infocus Wealth Management.  Before that, Jo held various senior management roles at Australia Post spanning digital and business transformation, marketing and data commercialisation.  Her last role at Australia Post was Head of Salesforce Transformation.


Jo currently serves as a Non-Executive Director at Winson Group, Non-Executive Director at Ceres Tag, and member of the Advisory Board at Priestley’s Gourmet Holdings. 

Graduate of the Australian Institute of Company Directors (GAICD) 

Bachelor of Business

Jonathan Elliot

Adviser & Managing Director
Freedom = Cycling

Jonathan graduated with Bachelor of Commerce from UTas in 1998 and immediately started his career in financial planning as a Paraplanner. Jonathan was a founder of Collins SBA in 2003 and now leads the Collins SBA team as Managing Director, overseeing the strategic direction and integration of our people and processes to ensure we deliver on our purpose of empowering our client’s best financial lives. Jonathan also fulfils the roles of Responsible Manager for our Australian Financial Services License (SBA Advice).


Jonathan uniquely holds professional designations as both a CFPTM and CPA and was awarded the highly coveted IFA Practice Principal of the Year 2017 and has led the Collins SBA team to be Finalists in various awards. Jonathan also led Collins SBA’s world-first trial of a ‘5 Hour Day’ which gained international media attention for successfully implementing this unique working approach which rewards team members efforts to continually improve outcomes for clients.


Jonathan is married to Louise with daughter Esther and son Thomas. “Being a great dad and husband drives me to give my best in business because my family’s financial security depends on me.”


Mountain biking and cycling keeps Jono fit as well as a providing a place for mindfulness –  to recharge and stay focused. ‘Walking the talk’ is how he empathically leads the Collins SBA team, to empower people to understand the risks, opportunities and trade-offs of the decisions they make to achieve clarity, confidence and control so they can live their best financial life.

Graduate of the Australian Institute of Company Directors (GAICD) 

Bachelor of Commerce
Diploma of Financial Planning



Cert IV Finance

Cert IV Leadership & Management




Andrew Pearce

Adviser, Director, Head of Growth
Freedom = Diving

As a Business Adviser, Andrew challenges business owners to embrace change in the way in which they run their business to maximise efficiencies and to help grow their enterprises. This results in them taking back control and having the clarity and confidence to make sound business decisions, all of the time.


Andrew provides essential strategic advice for small business owners to help them reach their full business potential and maximise their business’s value, focusing on streamlining processes and driving net profits up. His skills and background as a small business owner ensures he is well placed to offer advice on every element within the business model.

Graduate of the Australian Institute of Company Directors (GAICD) 
Bachelor of Commerce
Graduate Diploma of Financial
Cert. IV in Finance
Registered Tax Agent