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3 January 2024

The surprisingly simple ways to integrate wellness into your business strategy in 2024

The pursuit of success often consumes every waking moment of a business owners life!

The bottom line, customer satisfaction, and growth targets become the focal points, while personal wellbeing takes a backseat. However, a paradigm shift is underway, recognising that a focus on wellbeing isn't just a personal endeavour but a crucial business strategy.

Dr. Peggy Swarbrick’s groundbreaking research on the eight dimensions of wellbeing sheds light on the relationship between personal wellness and business success. These dimensions encompass emotional, physical, environmental, financial, occupational, intellectual, social, and spiritual aspects of wellbeing, presenting a holistic approach that extends beyond conventional business metrics.

Incorporating wellbeing into a small business’s strategy isn’t just an altruistic endeavour; it’s a pragmatic decision that yields tangible benefits. Consider this: an environment that promotes wellbeing directly impacts productivity, innovation, and the bottom line. Reduced stress levels lead to higher employee morale, lower turnover rates, and increased engagement.

But how does a small business integrate wellbeing into its operations?

Cultivating a Wellness-Oriented Culture: Creating a workplace culture that values wellbeing begins at the top. Business owners have the power to set the tone by prioritising their own wellbeing and encouraging their team members to do the same. This can involve introducing flexible work hours, encouraging breaks, or organising wellness workshops.

Investing in Employee Wellness Programs: Wellness initiatives don’t have to break the bank. Implementing cost-effective programs like yoga sessions, mindfulness workshops, or simply promoting regular exercise can significantly impact employee health and morale.

Fostering Work-Life Balance: Business owners often blur the lines between work and personal life. Encouraging and supporting work-life balance initiatives, such as setting clear working hours or offering remote work options, can contribute to healthier, happier, and more motivated employees.

Celebrating Small Wins and Encouraging Open Communication: Recognise and celebrate milestones, no matter how small. Encourage open communication where employees feel comfortable discussing stressors or seeking support when needed.

Integrating wellness into a business strategy isn’t just a choice; it’s a strategic imperative. It’s a journey that starts by acknowledging the relationship between personal wellbeing and business success. Prioritising wellness doesn’t just make for happier and healthier employees—it makes for more profitable and sustainable businesses.

 

Michael Denehey, Business Coach

 

Freedom = Giving Gold

Michael loves the company of family, friends, work mates and clients. Weekends are spent with family — watching his boys play sport and enjoying life. He’s played table tennis and cricket at the top level locally, and these days spends plenty of time on a bike and at the gym. 

Michael works as a business coach for our clients, as well as growing our business in the SME advisor sector.

Bachelor of Commerce, CA, LinkedIn