21 September 2023

Business success: strategies for growth and profitability.

In the fast paced world of business, achieving growth and profitability is the goal! However, many small and medium business owners find themselves wrestling with underperforming businesses, wondering how to turn the tide and steer their businesses towards success.

Could the key lie in strategic planning and critical examination of your organisation structure?

Identifying Underperformance

Before diving into strategies for growth and profitability, it’s essential to recognise the signs of underperformance. Are your revenues stagnant or declining? Do you frequently grapple with cash flow issues? Are your competitors outpacing you? If you answered “yes” to any of these questions, it’s time to act.

Strategic Business Planning

Effective strategic planning is the cornerstone of any successful business. It’s about charting a clear course for your organisation, setting achievable goals, and devising a roadmap to reach them. Here’s how you can leverage strategic planning to unlock business success:

>> Set clear objectives: define your business’s short-term and long-term goals. What do you aim to achieve in the next year? In the next five years? Clarity is key. 

>> Market research: understand your target market, industry trends and your competitors. This insight can guide your business decision and help you stay ahead of the curve. 

>> Resource allocation: ensure that your budget, talent and time are directed toward initiatives that align with your strategic objectives. 

>> Regular reviews: your strategic plan isn’t set in stone. Regularly review and adjust it as needed to stay flexible and responsive to changing circumstances. 

>> Measurable metrics: Establish key performance indicators to gauge your progress. Metrics provide a tangible way to track your success. 

Organisational structure reviews

Your business’s organisational structure plays a vital role in its performance. It’s not just about having the right people but also about how they are organised and empowered. Consider the following when reviewing your organisational structure:

>> Roles and responsibilities: are roles clearly defined? Ensure that every team member knows their responsibilities and how they contribute to the organisations goals. 

>> Communication flow: streamline communication channels to avoid bottlenecks and ensure efficient information flow throughout the organisation. 

>> Delegation: empower your employee by delegating authority and decision-making when appropriate. Trust is crucial organisational efficiency. 

>> Skills gaps: identify skill gaps within your team and invest in training and development to bridge them

By combining strategic business planning with a well-structured organisation, you can revitalise your underperforming business and set it on a trajectory toward growth and profitability. Remember that unlocking business success is an ongoing process that requires adaptability and a commitment to continuous improvement.

And even asking for help. 


Michael Denehey, Business Coach


Freedom = Giving Gold

Michael loves the company of family, friends, work mates and clients. Weekends are spent with family — watching his boys play sport and enjoying life. He’s played table tennis and cricket at the top level locally, and these days spends plenty of time on a bike and at the gym. 

Michael works as a business coach for our clients, as well as growing our business in the SME advisor sector.

Bachelor of Commerce, CA, LinkedIn